Why she wrote the book

Growing up, I was a dutiful Iranian daughter in an American culture. Between these two worlds were a never-ending parade of negotiations, most frequently with myself. Eventually, the story you tell yourself catches up with the person you were meant to be. That’s the moment of truth. I made it my life’s work to explore what it means to bring your authentic self to the thousands of micro-moment negotiations we face each day. This is where you find the best of life for you and others. This is where you find the potential of possibility.

I've spent the past 15 years of my career advising top leaders, corporations, and entrepreneurs on how to negotiate confidently and authentically by understanding their value and embracing the opportunity to communicate their personal stories. But what I didn't realize at the time was how important it was to tell my own story and the path I took to find my own voice.

When you begin to unpack the layers of my journey, you’ll find the story of a woman who chose to pursue the road less traveled. In Bring Yourself, I shared a rich tapestry of my experiences, both personal and professional, as well as those of many of my students that I’m honored to share with my readers, students, clients, and you. "When we believe in possibility, when we believe in abundance, we are rewarded. Assuming abundance gets us beyond yes."

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